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Pavo Bee Highway

Buzzing with purpose - Small seeds, big impact

Why a Bee Highway?

One thing horse farms often have in abundance is space – unused paddock edges, quiet field corners, or strips along driveways. These little patches may not mean much to us, but for bees and other pollinators, they can be lifesaving stopovers. 

That’s how the idea for the Pavo Bee Highway was born: a flower-filled route planted by our customers, stretching from gardens to barns, from borders to meadows. Each patch provides safe landing zones for pollinators, helping them move through the landscape.

Bees are essential to our ecosystems – and that includes the very land that feeds our horses.

Sustainability starts small: with one seed sachet, one patch of land, and one mindful choice.

The Bee Highway keeps blooming

What started in 2024 with a small bag of sunflower seeds grew into a colourful flower mix in 2025: specially selected for bees and safe for horses.

And this year, we’re sowing again! At selected Pavo dealers, you’ll receive a bag of flower seeds with your Pavo purchase. Ordering through the Pavo webshop? From week 25 onwards, you’ll also receive a bag of flower seeds with your order.

Together, we’re creating more space for bees, butterflies and other small pollinators, one flower patch at a time.

Sow along your paddock, around the yard, between fields or simply in your garden. Every blooming spot helps our Bee Highway grow even further.

See where the Bee Highway is already blooming
Take a look at the map and discover where the flower seeds have travelled — from the Netherlands to Sweden.

Are you joining in too?
Show us your blooming piece of the Bee Highway! Share your photo with us via: [email protected]