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Commitment. For Life.

Pavo and KWPN have been loyal partners for many years. For almost thirty years, Pavo has been associated with the Pavo Cup and has also been an Official Partner of KWPN for many years. On Thursday, January 30th, a new contract was signed, extending the collaboration for an indefinite period.

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DLG takes over the distribution of PAVO products in Denmark

From February 1, 2025, DLG will take over the distribution of PAVO horse feed in Denmark. DLG  will be responsible for sales to PAVO's customers and dealers in Denmark, and it will continue to be available in DLG's nationwide retail chain, Land & Fritid.

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Roughage quality on the agenda at EWEN

Pavo makes a significant contribution to the discussions about climate change in relation to roughage

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From Saddle to Sales: How Dries van Peer Found His Place at Pavo

Pavo’s commitment to placing the right people in the right roles, driven by passion and expertise, is evident in the appointment of Dries van Peer as the new Sales Manager for Germany and Austria. This Belgian native brings extensive hands-on experience in training dressage horses and riders. His deep knowledge of equestrian sports, coupled with strong interpersonal skills, is proving invaluable in his new role.

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Antje Warnecke: a familiar face at Pavo for 16 years

She has witnessed many changes over the past 16 years, but Antje Warnecke still loves working at Pavo. Advising Pavo’s customers makes her feel invigorated. “I want to help my customers to make their horses look healthy and feel good,” says Warnecke, feed advisor and customer support employee. 

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In the feeding trough of dressagehorse Zoomi

In the section 'In the feeder of...', let's see what a couple of horses get to eat. This time we took a look at ‘Zoomi’ from dressagerider Helen Langehanenberg

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The first Knegt Tractor has been won - keep participating and win great prizes!

A pink Knegt tractor as the grand prize – and the first lucky winner has already been announced! Jana Moderow from Germany is now the proud owner of her brand-new tractor, which she won through the exciting Pavo Quality Time raffle. But the best part: the promotion is still ongoing, and you also have the chance to win incredible prizes!    

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Strategic Partnership between Hartog and Pavo in the German Equine Market

Hartog, a leading brand in fibre-rich horse feeds, and Pavo, an established name in the same sector, have entered into a strategic partnership in the German and Austrian markets from 1 August 2024.

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A few questions for equestrian in heart and soul Marcus Ehning

Sponsored rider Marcus Ehning has a whole raft of fantastic achievements to his name. Riding various horses, this equestrian in heart and soul has secured several international podium positions in show jumping. But anyone talking about Marcus Ehning is talking about more than his results. The rider is known for his effortless style of riding, light and in total harmony with his horses. We asked him a few questions about his horses and how he trains for major competitions. 

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Patchouli Vera, Red Viper and Nashville SW win the Pavo Cup 2024

Last Saturday in Ermelo, the Pavo Cup finals reached a wonderful finale. During the override, Swedish guest rider Jessica Lynn Thomas was impressed by the calibre of the horses. In the four-year-old class, the victory went to Patchouli Vera, ridden by Annemijn Boogaard. Red Viper, ridden by Bart Veeze, not only won the competition in the five-year-old class, but also received an invitation to participate in the performance test for the KWPN (Royal Warmblood Studbook of the Netherlands). In the six-year-old class, the most points went to Nashville SW ridden by Femke de Laat. Through this win, he repeated his trick of two years ago when he also won the title in the four-year-old class. 

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Petra wins €1,000 in Quality Time: “Incredible!”

By entering Pavo’s Quality Time contest, Petra has won a whopping €1,000 in Quality Time with her horse. She bought two Pavo products at Heemskerk Diervoeders Fourage en Transport and uploaded her winning receipt. 

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Towards a more sustainable planet one step at a time

We do not just make every effort at Pavo to guarantee the health of our horses, but believe it is also important to contribute to a happier world. The Pavo Planet Programme drives us to make the processes within our company and produce our products as sustainably as possible without jeopardising our high-quality. 

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Top Gun: have the sales team be well prepared

No general sales training, but a tailor-made plan for the Pavo and Mühldorfer Pferdefutter sales team. A plan that has now been running for four years and has borne the required fruit. Jort de Wit, Sales Manager at Pavo, tells us more about this training.

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Pavo Professional for large stables: more than just feed

Short lines, fast links and tailor-made horse feed; all features of a successful partnership between Pavo and Zwienenberg Horse Feed. Where required, a total solution is possible in the area of horse feed, but also advice in relation to legislation and regulations. Horse owners with 12 horses or more can use this unique plan. “This means that horse owners can do what they are good at and they do not need to deal with the hassle around it.” 

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Mühldorfer Pferdefutter and Pavo are helping each other reach a higher level

Mühldorfer Pferdefutter has been part of Pavo for more than three years. The authentic German brand with its very own brand identity, unique products and faithful customer base has secured a strong position on the German market. A treasure trove of knowledge has been exchanged the last few years between Pavo and Mühldorfer. 

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Moving to Nunner results in a major sustainability boost

The relocation of our webshop shipments to Nunner Logistics fits perfectly into the Pavo Planet Program. With this step, we not only reduce the number of transport movements, but we are also preventing waste. An interview with supply chain manager Koen Heikens. 

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The Passion of Pavo employee Silke van de Weijer

In addition to their work at Pavo, many Pavo employees have a huge passion for horses. Time to find out a little more about this. We interviewed product marketer Silke van de Weijer who is active in dressage in her spare time. "Because I am active in equestrian sports and have horses myself, I know what situations and problems you can encounter as a horse owner and I can put myself in the customer's shoes."

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Large feed donation very welcome at animal welfare society Klepperstall

Klepperstal e.V. received a sizeable feed donation from us last week. The animal welfare society provides a loving home to some 80 horses in need. At Pavo, we are happy to make a sustainable contribution to the welfare of these horses by donating high-quality feed tailored to the individual needs of the sheltered horses. Mrs Kossman, treasurer of Klepperstall e.V., comments, "When we received Pavo's request, we were overjoyed, as a donation of this magnitude is not an everyday occurrence for us and a great blessing!" 

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Data Breach with Carrier AB Texel

We would like to inform you about a recently discovered data breach with our carrier, AB Texel. This incident may also involve data that we share with this carrier in order to deliver products to you. Although this does not impact the service you can expect from us, we find this situation regrettable. We consider your privacy and the protection of your data to be of utmost importance and take this incident very seriously.

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A lot of new knowledge gained during KAP veterinary meetings

Together with the Animal Health Service (GD) and Virbac, Pavo organized the Clinical Evenings for Horses (KAP) on 6 and 8 February: the annual refresher training moment for equine veterinarians. In total, more than 160 Dutch and Belgian equine veterinarians participated, of which about a quarter followed the program via livestream.

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New year, new name: discover Pavo Ahiflower®Oil

Because the power of Pavo OmegaFit goes much further than just supplementing omega fatty acids in the ration, this product will now continue under the name Pavo Ahiflower®Oil. As a result, the oil is now named after what has always been the main ingredient of this unique oil; namely the Ahiflower®Oil. The product supports natural recovery. It makes your horse feel better, move better and look better. 

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From raw material to end product

At Pavo, quality is of paramount importance. As an end user, you hardly realise how many checks and processes take place before a raw material as feed ends up in your horse's feeder. Rob Krabbenborg, Product Manager at Pavo, takes us through the entire process.  

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Pavo and Knegt join forces

The collaboration between Knegt tractors and Pavo horse feed guarantees double horsepower! During the KWPN Stallion Show, the largest stallion show in the world, the collaboration will be officially launched.​

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Searching for and combining the appropriate raw materials

Pavo is always on the lookout for innovative raw materials and additives that contribute to a horse’s health. At Pavo we never rest on our laurels. A team of professionals develop and maintain our products. Nutritionist Pleun Broeren explains what is involved in developing and further improving our products and the ongoing search for high-quality raw materials. 

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Research Pavo

One of Pavo's distinguishing factors is the amount of research we do during the development of new products. "We not only investigate whether the products actually do what we designed them for but also whether a horse is keen to eat it," says Rob Krabbenborg, Product Manager at Pavo. 

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