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Top Gun: have the sales team be well prepared

No general sales training, but a tailor-made plan for the Pavo and Mühldorfer Pferdefutter sales team. A plan that has now been running for four years and has borne the required fruit. Jort de Wit, Sales Manager at Pavo, tells us more about this training.

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Pavo Professional for large horse owners: more than just feed

Short lines, fast links and tailor-made horse feed; all features of a successful partnership between Pavo and Zwienenberg Horse Feed. Where required, a total solution is possible in the area of horse feed, but also advice in relation to legislation and regulations. Horse owners with 12 horses or more can use this unique plan. “This means that horse owners can do what they are good at and they do not need to deal with the hassle around it.” 

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Mühldorfer Pferdefutter and Pavo are helping each other reach a higher level

Mühldorfer Pferdefutter has been part of Pavo for more than three years. The authentic German brand with its very own brand identity, unique products and faithful customer base has secured a strong position on the German market. A treasure trove of knowledge has been exchanged the last few years between Pavo and Mühldorfer. 

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Moving to Nunner results in a major sustainability boost

The relocation of our webshop shipments to Nunner Logistics fits perfectly into the Pavo Planet Program. With this step, we not only reduce the number of transport movements, but we are also preventing waste. An interview with supply chain manager Koen Heikens. 

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The Passion of Pavo employee Silke van de Weijer

In addition to their work at Pavo, many Pavo employees have a huge passion for horses. Time to find out a little more about this. We interviewed product marketer Silke van de Weijer who is active in dressage in her spare time. "Because I am active in equestrian sports and have horses myself, I know what situations and problems you can encounter as a horse owner and I can put myself in the customer's shoes."

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Large feed donation very welcome at animal welfare society Klepperstall

Klepperstal e.V. received a sizeable feed donation from us last week. The animal welfare society provides a loving home to some 80 horses in need. At Pavo, we are happy to make a sustainable contribution to the welfare of these horses by donating high-quality feed tailored to the individual needs of the sheltered horses. Mrs Kossman, treasurer of Klepperstall e.V., comments, "When we received Pavo's request, we were overjoyed, as a donation of this magnitude is not an everyday occurrence for us and a great blessing!" 

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Data Breach with Carrier AB Texel

We would like to inform you about a recently discovered data breach with our carrier, AB Texel. This incident may also involve data that we share with this carrier in order to deliver products to you. Although this does not impact the service you can expect from us, we find this situation regrettable. We consider your privacy and the protection of your data to be of utmost importance and take this incident very seriously.

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A lot of new knowledge gained during KAP veterinary meetings

Together with the Animal Health Service (GD) and Virbac, Pavo organized the Clinical Evenings for Horses (KAP) on 6 and 8 February: the annual refresher training moment for equine veterinarians. In total, more than 160 Dutch and Belgian equine veterinarians participated, of which about a quarter followed the program via livestream.

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New year, new name: discover Pavo Ahiflower®Oil

Because the power of Pavo OmegaFit goes much further than just supplementing omega fatty acids in the ration, this product will now continue under the name Pavo Ahiflower®Oil. As a result, the oil is now named after what has always been the main ingredient of this unique oil; namely the Ahiflower®Oil. The product supports natural recovery. It makes your horse feel better, move better and look better. 

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From raw material to end product

At Pavo, quality is of paramount importance. As an end user, you hardly realise how many checks and processes take place before a raw material as feed ends up in your horse's feeder. Rob Krabbenborg, Product Manager at Pavo, takes us through the entire process.  

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Pavo and Knegt join forces

The collaboration between Knegt tractors and Pavo horse feed guarantees double horsepower! During the KWPN Stallion Show, the largest stallion show in the world, the collaboration will be officially launched.​

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Finding and combining the correct raw materials

Tailor-made solutions for every target group. Pavo is constantly looking for innovative raw materials and additives that contribute to the health of the horse. At Pavo we never stand still. A team of professionals work on the development and maintenance of our products. 

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Research Pavo

One of Pavo's distinguishing factors is the amount of research we do during the development of new products. "We not only investigate whether the products actually do what we designed them for but also whether a horse is keen to eat it," says Rob Krabbenborg, Product Manager at Pavo. 

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In the feed trough of Coolio

In the column 'In the feeding trough of...' we show what the sport horse gets to eat. This time we have taken a look into the feeding trough of show jumper Marcus Ehning's Coolio.

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5 new products complete digestive insurance

In the past month, Pavo has already introduced four new products that support a horse's digestion. With the Pavo SandClear supplement, introduced last week as the fifth product, the range is complete. There is a product for every horse whose stomach or intestines could use some support. Regardless of whether this horse is active in sport or is only kept recreationally. 

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Pavo strengthens market position through acquisition in UK

Pavo, ForFarmers’ organisation in the equine sector worldwide, is expanding its market position through the acquisition of Thunderbrook Equestrian Limited (‘Thunderbrook’), a company operating mainly in the UK and Ireland. ForFarmers UK Holdings Ltd (‘ForFarmers’) acquires 100% of Thunderbrook's shares.

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Sugar content in roughage is skyrocketing - Roughage analysis is becoming increasingly important

Pavo, together with Eurofins, has once again carried out thousands of roughage analyses in the past year. Last year we already saw a huge increase in the sugar content of roughage. Unfortunately, this has not levelled off but has increased even more. This is a disturbing development. What does this mean for you as a horse owner? 

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In the feed trough of Hugo

In the section 'In the feeder of...', let's see what a couple of horses get to eat. This time we took a look at Hugo's feed of four-in-hand driver IJsbrand Chardon.  

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Pavo proudly introduces extensive range of digestion products

In autumn, when there is no longer so much to graze on and horses' rations change, Pavo is launching three new digestive products. With the introduction of Pavo GastricEase, GutSecure and IntestoFin, the range of gastrointestinal products has been greatly extended. 

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Johan Hamminga on changes in horse nutrition

Over the years, quite a lot has changed in the field of horse nutrition. Especially if you look at the last 20 years, the changes are big. Johan Hamminga knows all about it. He gives us a glimpse into how things used to be and the science we use to feed our horses today.  

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Educating the future generation

At Pavo, we feel it is important to contribute to educating the future generation. Not only for the student, but also for Pavo itself. Young people often offer new insights. Celine Krijgsheld is one of the working students at Pavo. Three days a week she works and studies in the Brand & Content department.

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Quality control: what does that actually mean?

It is very well explained on our website under the heading mission / vision: What is self-evident for human nutrition also applies to horse nutrition at Pavo: the quality of the feed must be absolutely impeccable and meet the highest requirements. In this article we would like to explain how we ensure such high quality and how we guarantee it.  

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Pavo embraces 8 promises to my horse from the KNHS

The Dutch Equestrian Federation KNHS recently drew up the '8 promises to my horse'. With this, the KNHS wants to convey what they stand for and how we should deal with our horses. As a partner of the KNHS, Pavo also embraces these promises.  

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In the feed trough of Blue Hors Fifty Cent

In the section 'In the feed trough of...' we show you what a horse gets to eat. This time Princess Nathalie of Sayn-Wittgenstein-Berleburg tells us about feeding her dressage horse Blue Hors Fifty Cent.    

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Marcus Ehning and Pavo support the youngsters

At the beautiful Whitsun tournament of the ZRFV Borken, at Marcus Ehning's facility, there was a special prize for the young riders. In each of the four divisions, the three first place winners could win a training day with the professional Marcus Ehning, including feeding advice with Pavo.

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