Qualified feeding adviser

Internationally available products

For the health of your horse

Privacy & cookie statement


Pavo respects the privacy of those with whom it has contact. These may be clients, employees, business relations, website visitors or others. Pavo considers it important that your personal information is treated confidentially and that privacy laws and regulations are complied with. This privacy statement informs you about how Pavo processes your personal data.

Who is responsible for your data?

Pavo is the brand of Stimulan B.V. (hereinafter referred to as "Pavo"), a subsidiary of ForFarmers N.V. Pavo is the controller of the processing of your personal data. Pavo's contact details are: Pavo, PO Box 180, 5830 AD Boxmeer, e-mail:[email protected].

When does Pavo collect your personal data?

By personal data you can think of: name, address, date of birth, telephone number, e-mail or IP address. Pavo collects your personal data when, for example, you fill in a form, send a letter or e-mail, or call our customer service team. Also, when you visit one of Pavo's websites or leave your details there, or with one of the branches or employees, you provide us with personal data. Furthermore, personal data may be collected in the context of a (potential) client or business relationship with Pavo.

What does Pavo use your personal data for?  

Pavo uses your personal data for the purpose of efficient and effective management, the delivery of products and services and, in particular, for carrying out the following activities:

Pavo processes personal data for carrying out appointments and maintaining relations with clients, suppliers and other stakeholders. For example, for carrying out an order and providing service, Pavo records the name, address details and telephone number of a client or his representatives and adjusts these details in case of change. Pavo can use your e-mail address to inform you about your order, invoice and/or the products ordered. Pavo bases this processing on the performance of an agreement or on its justified interests respectively, as maintaining relations is necessary in the context of normal business operations.

Pavo account

Pavo also processes personal data, such as login details, name, delivery and billing address and telephone number, when clients create a Pavo account. This account gives clients an overview of their orders. On the basis of the data made available - amongst other things - via the Pavo account, Pavo can help clients with questions, for example. Pavo aims at optimisation of service provision and bases this processing on legitimate interest.

In order to carry out marketing activities, Pavo processes personal data of (potential) relations, such as address details and e-mail address and your visit to our website. Where necessary, personal data are processed in this context on the basis of consent. For direct marketing purposes, personal data of clients are processed on the basis of justified interest as these activities are considered part of Pavo's normal business operations.

For communication purposes, such as providing information about products and/or services via a newsletter, the website, social media or otherwise and providing information relating to events, for example, clients' contact details may be processed. Prior consent is requested for providing information via a newsletter. With regard to cookies, please refer to the Cookie Policy below. For other communication purposes, Pavo's justified interests form the basis as those activities concern Pavo's normal business operations.

On the basis of permission, job-seekers can leave various details behind, such as their contact details and C.V. Based on these details, Pavo can assess whether a job-seeker will be invited for an interview.

For the purpose of financial administration and internal control, invoice and payment details, for example, are processed. Pavo makes use of a secured payment environment. When you pay iDeal or make a transfer, the data are stored in our administration to link the payment to your order. Furthermore, the bank account is only used if money has to be refunded. If paying by credit card, Bancontact (Mister Cash) or Paypal, the credit card details are sent from the secure environment directly to ModusLink Global Solutions. They execute the credit card payments. In this process, Pavo does not get to see the credit card details. ModusLink Global Solutions only indicates whether the payment was successful. The basis of this processing is execution of an agreement (order). Moduslink also uses your name and address details to validate payments.

In order to secure persons (such as visitors and staff), information, buildings and products, visitors to our locations are asked to leave name and company details, for example. Personal data are processed in this case on the basis of Pavo's legitimate interest in security.

For development and analysis purposes for the improvement of Pavo's websites, data such as web pages visited, click and surfing behaviour, internet browser and duration of a visit or session are processed. The basis for this processing is justified interest. Reference is made to the Cookie Policy below.

With whom may Pavo share your personal data?

Pavo will not sell your personal data to third parties and will only use them for the purposes mentioned above. Pavo may call in third parties in the context of its business operations. Insofar as these third parties process your data in the execution of business activities, the required measures will be taken to ensure that your data will only be processed insofar as necessary in this context. Pavo will further provide your data to third parties in cases where it is obliged to do so, such as by a court order, or if it has obtained prior permission to do so.

Exchange of data within the ForFarmers Group (of which Pavo is part)

If you are a client of Pavo, your personal data may be exchanged within the ForFarmers Group, of which Pavo is part. This may be done for administrative purposes. Pavo bases this on its justified interests as these activities concern Pavo's normal business operations.

How long will your personal data be kept?

Pavo does not keep personal data longer than necessary for the purposes mentioned above. The retention period for personal data depends on the purpose for which the personal data are used. In any case, this takes into account the applicable legal retention period, the reasonable expectation that personal data will still be used for the purpose for which they were obtained and Pavo's justified interests. As soon as the personal data are no longer necessary, they will be anonymised or removed.

Security of your personal data

Pavo has taken the necessary security measures to prevent unlawful use of your personal data. Pavo has an information security policy and trains its staff in this area. In addition, Pavo has taken measures with regard to physical and digital access security.  

Requests for inspection, correction, removal, objection and data transfer

If you have your own account at Pavo, you have access to a large part of the personal data collected about you. You can change or remove some of the data yourself at any time, for example if it concerns your account data.

If you wish to inspect all personal data collected about you or if you do not have your own account at Pavo, you can submit a request to that effect by e-mail to [email protected].

You can also use this e-mail address if you wish to have personal details corrected or removed, if you wish to object to processing or if you wish to exercise the right to transfer data.

Questions, comments or complaints

For questions, comments or complaints about the protection of your personal data by Pavo, you can contact us at P.O. Box 180, 5830 AD Boxmeer,, e-mail: [email protected] 

Furthermore, under applicable privacy laws and regulations, you have the right to lodge a complaint with a supervisory entity.


Pavo's privacy statement may change if new developments give rise to it. You will always find the most up-to-date privacy statement on Pavo's website. This privacy statement was issued on 22 May 2018.

Cookie policy

Pavo's Cookie Policy contains information on the use of cookies and similar techniques (hereinafter referred to as 'cookies' for short) on the Pavo website www.pavo.net and the Pavo websites linked to it.

What is a cookie?

A cookie is a simple text file stored by your browser in the memory of your web browser or device when you visit a website. This text file stores information and enables a website to recognise specific devices or browsers. A cookie therefore contains information about, for example, an advertisement or advertiser or a unique ID code.


There are different cookies that have different functionalities. Some cookies are necessary, because otherwise the website will not work. There are also cookies that are useful for the visitor, for instance because it remembers in which language you want to read the website. Many cookies are used to keep track of what you do on the internet, e.g. which pages you have looked at. Keep in mind that if you do not accept or delete cookies, you may lose or not be able to use certain functionalities of the website.

Differernt cookies:

Functional cookies:

Functional cookies are necessary for the use of the website on which you are located, for example to recognize that you are the same user who visited the previous page on the site, or to remember your preferences.

Analytical cookies:

Analytical cookies are used to continuously improve the website. This is used to keep track of visitor statistics. This is information about, for example, how many visitors visit the website, which pages visitors view and which browser and screen resolution visitors use. In addition, the IP address that has been made anonymous is stored.

Other cookies:

The use of other cookies, such as performance/session cookies or profiling/tracking cookies, requires your prior consent. 

Performance/session cookies are used to measure whether a displayed advertisement leads to a purchase or, for example, a registration. Websites are reimbursed for this. This allows websites to generate revenue and keep the visit to the website free. By means of these cookies, no personal information is stored that can be traced back to a person.

Profiling/tracking cookies are cookies that ensure that the advertisements shown better match the interests of the visitor. Advertising companies measure the success of their campaigns, the possible interests of the visitor and any preferences by reading cookies.

Which cookies does Pavo use?

Pavo uses functional, performance, analytical and profiling/tracking cookies. An overview of these cookies and the purpose for which they are used can be found below. The collected data will not be made available to third parties.

Functional cookies

These cookies are required for the site to work correctly, none of these cookies contain tracking information used by third parties. Without these cookies, the webshop does not work.

Name cookie : Pgid

Purpose cookie : This cookie keeps track of the page you are on. This is necessary for correct navigation within the webshop.

Name cookie: SecureSessionID

Purpose cookie : With this cookie your session is extra secured over https. It ensures that you can shop safely in the Pavo webshop.

Name cookie: Sid

Purpose cookie: With this cookie we keep track of which products you have placed in your shopping cart and whether you are still logged in when you go to another page within the webshop.

Name cookie: HideCookie

Purpose cookie: We use this cookie to remember whether or not you have closed the cookie notification (grey bar at the bottom of the page).

Name cookie: NID (domain = gstatic.com)

Purpose cookie: gstatic is loaded in order to use static content. In this case fonts.

Name cookie: _zlcmid

Purpose cookie: This cookie makes it possible to show the chat functionality of Zendesk.  

Name cookie: _SecureSessionID_sid

Purpose cookie: Intershop session cookies for e.g. shopping baskets and login time

Analytical cookies

We use this information to make our sites a little better every day.

Name cookie : _GA (Google Analytics)

Purpose cookie : With the Google Analytics cookie we measure, amongst other things, how many visitors come to the shop, which pages are viewed and how you found us. With the data from this cookie we can make Pavo's websites faster and better. Google may provide this information to third parties if Google is legally obliged to do so, or insofar as third parties process the information on Google's behalf. By default, Google analytics cookies are placed, in case of permission for marketing or analytical cookies, the IP address is also stored.

Cookie name : _utmx, __utmxx

Purpose cookie : To make sure improvements are actually improvements, we test them first. Using this cookie, we can measure whether they are.

Cookie name :_vwo_uuid_v2

Purpose cookie : Visual optimiser cookies measure click behaviour, allowing the website to be made more user-friendly.

Name cookie : GTM, gtm-cookie-consent and gtm-cookie-id

Purpose cookie : Used mainly to load marketing scripts, enabling, among other things, the cookie notification on the website.  

Name cookie : _Kimoto

Purpose cookie : Kimoto Analytics is a 3rd party web analytics solution that measures various interactions on a website and sends these events directly to google Analytics.

Name cookie : jIncludedInSample

Purpose cookie : Hotjar Cookies make it possible to collect data from, for example, a poll or survey.

Profiling/tracking (marketing) cookies

We use these cookies for marketing purposes. This allows us to show/send you offers that better match your interests.

Cookie name : _ga _gat _ga utma, utmb, utmc, utmv and utmz (Google Search)

Purpose cookie : Supports advertising in Google to show matching ads

Cookie name : _ga _gat _ga utma, utmb, utmc, utmv and utmz (Google Shopping)

Purpose cookie : Showing product images in google.

Cookie name : tt2_21983

Purpose cookie : We use this cookie to reward our partner sites (affiliates) for their contribution to sales.

Name cookie :_atuvc

Purpose cookie : This cookie is used for the Social Share buttons

Cookie name : xs, pl, sb, c_user, datr, fr

Purpose cookie : If the visitor is logged into Facebook, Facebook can set cookies via the website. These cookies are used so that visitors to the website can share information with others via Facebook. Examples include liking or sharing a post....

Name cookie : IDE and DSID and _ncuid and IDE

Purpose cookie : Double click collects data for advertising purposes.  

This website also uses Google Maps and Google Tag Manager. With Google Maps, a geographical map can be displayed on the website. It can also be used to create directions. Google Tag Manager is used to manage and deploy the tags on the website. Furthermore, a cookie from YouTube and/or Vimeo is placed via our website. Pavo uses this service to play videos on its websites.

How can you disable or delete cookies?

If you do not want websites to place cookies on your computer, you can adjust your browser settings so that you receive a warning before cookies are placed. You can also delete cookies that have already been placed.

On desktop

In Internet Explorer

Go to Tools > Internet options > General. Under Browse data, click 'Delete', tick 'Cookies and website data' and click 'Delete'. You can also select 'Keep data from favourite websites' here.

In Firefox

Go to Preferences > Privacy. Click 'Delete individual cookies' > 'Delete all' (or select which cookies you want to delete). You can also choose here whether to allow only functional cookies or block all cookies. This can be done via so-called blocking lists.

In Chrome

In the menu, go to Clear browsing data, select a period and tick 'Cookies and other site data'. Click on 'Clear browsing data'.

In Safari

Go to Preferences > Privacy. There, choose what you want to do with cookies or click 'Delete all site data'.

Using another browser? Go to your browser settings to change your cookie settings.

On your mobile devices

In the default browser of your Android phone/tablet

Open your browser and tap the three dots at the top right of your screen. Go to Settings > Privacy. Here you can turn 'Accept cookies' on and off.

In the default browser (Safari) of your iPhone/iPad

On your iPhone, go to Settings > Safari. Here you can delete your cookies and block cookies in the future. You can switch 'Block cookies' on and off at any time.

Do you use a different browser on your phone or tablet/iPad? Then go to your browser settings to adjust your cookie settings. You cannot adjust cookie settings in our app. If you want to remove cookies from your phone or tablet at once, you can do this through your phone or tablet settings. You can 'clear the cache' or delete our app.

Third-party cookies

Third-party cookies are also placed via our website and app. These are also often referred to as 'third party cookies'. Do you want to delete cookies from third parties? Follow the instructions in the cookie and privacy statements of these parties to delete the cookies or adjust your settings. Please note that these statements may change regularly: Pavo has no influence on this. We are also not responsible or liable for damage caused by the acts or omissions of third parties.


For this Cookie Policy you can contact Pavo via P.O. Box 180, 5830 AD Boxmeer,  [email protected]


Pavo's Cookie Policy may change if new developments give cause to do so. The most up-to-date Cookie Policy can always be found on the Pavo website. This Cookie Policy was adopted on 22 May 2018.