News items

Media

In the feed trough of Coolio

In the column 'In the feeding trough of...' we show what the sport horse gets to eat. This time we have taken a look into the feeding trough of show jumper Marcus Ehning's Coolio.

Read more 0m

5 new products complete digestive insurance

In the past month, Pavo has already introduced four new products that support a horse's digestion. With the Pavo SandClear supplement, introduced last week as the fifth product, the range is complete. There is a product for every horse whose stomach or intestines could use some support. Regardless of whether this horse is active in sport or is only kept recreationally. 

Read more 1m

Pavo strengthens market position through acquisition in UK

Pavo, ForFarmers’ organisation in the equine sector worldwide, is expanding its market position through the acquisition of Thunderbrook Equestrian Limited (‘Thunderbrook’), a company operating mainly in the UK and Ireland. ForFarmers UK Holdings Ltd (‘ForFarmers’) acquires 100% of Thunderbrook's shares.

Read more 2m

Sugar content in roughage is skyrocketing - Roughage analysis is becoming increasingly important

Pavo, together with Eurofins, has once again carried out thousands of roughage analyses in the past year. Last year we already saw a huge increase in the sugar content of roughage. Unfortunately, this has not levelled off but has increased even more. This is a disturbing development. What does this mean for you as a horse owner? 

Read more 2m

In the feed trough of Hugo

In the section 'In the feeder of...', let's see what a couple of horses get to eat. This time we took a look at Hugo's feed of four-in-hand driver IJsbrand Chardon.  

Read more 1m

Pavo proudly introduces extensive range of digestion products

In autumn, when there is no longer so much to graze on and horses' rations change, Pavo is launching three new digestive products. With the introduction of Pavo GastricEase, GutSecure and IntestoFin, the range of gastrointestinal products has been greatly extended. 

Read more 1m

Johan Hamminga on changes in horse nutrition

Over the years, quite a lot has changed in the field of horse nutrition. Especially if you look at the last 20 years, the changes are big. Johan Hamminga knows all about it. He gives us a glimpse into how things used to be and the science we use to feed our horses today.  

Read more 3m

Educating the future generation

At Pavo, we feel it is important to contribute to educating the future generation. Not only for the student, but also for Pavo itself. Young people often offer new insights. Celine Krijgsheld is one of the working students at Pavo. Three days a week she works and studies in the Brand & Content department.

Read more 1m

Quality control: what does that actually mean?

It is very well explained on our website under the heading mission / vision: What is self-evident for human nutrition also applies to horse nutrition at Pavo: the quality of the feed must be absolutely impeccable and meet the highest requirements. In this article we would like to explain how we ensure such high quality and how we guarantee it.  

Read more 2m

Pavo embraces 8 promises to my horse from the KNHS

The Dutch Equestrian Federation KNHS recently drew up the '8 promises to my horse'. With this, the KNHS wants to convey what they stand for and how we should deal with our horses. As a partner of the KNHS, Pavo also embraces these promises.  

Read more 1m

In the feed trough of Blue Hors Fifty Cent

In the section 'In the feed trough of...' we show you what a horse gets to eat. This time Princess Nathalie of Sayn-Wittgenstein-Berleburg tells us about feeding her dressage horse Blue Hors Fifty Cent.    

Read more 1m

Marcus Ehning and Pavo support the youngsters

At the beautiful Whitsun tournament of the ZRFV Borken, at Marcus Ehning's facility, there was a special prize for the young riders. In each of the four divisions, the three first place winners could win a training day with the professional Marcus Ehning, including feeding advice with Pavo.

Read more 1m

Heijkoop: 'Mac Toto doesn't need much'

Danielle Heijkoop won the Pavo Cup final with 6-year-old Mac Toto in mid-August in Ermelo. Last year this combination was already successful with a third place for the five-year-old and, during the Dutch Championships ZZ-Zwaar this spring, the duo also finished in third place. Time to find out more about this successful combination. How does Heijkoop ensure that Mac Toto can peak at the right time? 

Read more 2m

Bram Chardon European Champion Four-in-Hand Driving

Pavo sponsor rider Bram Chardon managed to secure the gold medal at the European Championship Four- in- hand driving in Exloo last weekend. He had a strong championship. After the dressage, Chardon was in second place. After a strong marathon, he took the lead and did not relinquish it including the Cones as well.

Read more 1m

We are pleased to announce that Helen Langehanenberg's sponsorship contract has been extended.

Since 2015 this partnership has existed and it's wonderful to see it continue. It's great to see how Helen Langehanenberg's horses have developed over time. 

Read more 0m

In the feed trough of dressagehorse Fuerstenglory

In the section 'In the feed trough of...' we show you what a horse gets to eat. This time Servero Jurado López tells us about feeding his Grand Prix dressage horse Fuerstenglory.  

Read more 0m

Extreme U.S., Mac Toto and Everest winners Pavo Cup 2023

The final of the Pavo Cup 2023, which took place last weekend in Ermelo, has a number of great winners. The Pavo Cup is the competition in the Netherlands for four, five and six-year-old dressage horses. They are judged on their natural aptitude and qualities. The competition consists of a number of pre-selections, a semi-final and a final.

Read more 1m

Sponsor rider Jamila Berg prepares for World Championships

Pavo sponsor rider, Jamila Berg, represents her country Sweden at the World Championships for Icelandic horses. The event is scheduled from 8-13 August in Oirschot, the Netherlands. The rider is now busy with her final preparations to appear as good as possible right from the start.

Read more 1m

Pavo Cup preselections start

The first Pavo Cup preselection will take place tomorrow in Delft. With this, the West region kicks off the total of five preselections. Following that, the selection competitions will take place in the Netherlands on 20 July in Ermelo (East), 26 July in Tolbert (North) and 28 July in De Mortel (South). On 21 July, the preselection for Belgium is scheduled to take place in Turnhout.  

Read more 1m

In the feed trough of eventinghorse Vesuve D'aveyron

In the section 'In the feed trough of...' we show you what a horse gets to eat. We kick off this new section with Vesuve D'aveyron, horse of eventing rider Merel Blom. 

Read more 0m

Bram Chardon: 'Pavo's sponsorship gives us unlimited access to knowledge'

Four-horse rider, Bram Chardon, doesn't really know for how long his father is sponsored by Pavo. This year, the contract with the Chardon family has been extended again. "We have a great co-operation with Pavo and we do not feel any pressure from them to perform. Pavo really thinks along the lines of making the horses better and are very open and relaxed in this", says Bram Chardon.  

Read more 1m

The true master of jumping

He has just become German Champion for the second time and is also a triple legend in Aachen: Marcus Ehning won the Grand Prix at Aachen in show jumping for the third time at the end of the CHIO. He prevailed on Sunday (02.07.2023) with stallion Stargold in a dramatic jump-off.

Read more 0m

Pavo Podo®: scientifically proven concept for strong bones

Pavo Podo® is a unique and scientifically proven concept that reduces the chance of developing OC(D) in the first year of life by up to 50%. The concept consists of a total of 6 products for pregnant and lactating mares and the growing foal.  "For healthy bone development, it is important that foals and young horses get the right nutrients in the right amount and in the right proportion," explains Pleun Broeren, nutritionist at Pavo.  

Read more 1m

Merel Blom: 'Pavo is more than just a sponsor, it's a real collaboration'

Eventing amazon, Merel Blom, renewed her sponsorship contract with Pavo last month. This is something that not only Pavo, but also Blom, is very happy with. "I can always consult with the people of Pavo about feeding my horses. Only the combination of good work together with good feed ensures that I can achieve success," says Blom.  

Read more 1m

10 years of Pavo and ForFarmers: 'Horse health always comes first'

It has been 10 years since Pavo became part of ForFarmers. A lot has happened in these ten years and Pavo has made huge leaps in terms of development in several areas. "But in everything we do, the health of the horse comes first," says Pavo director Aart Freriks. Pieter Wolleswinkel, CEO of ForFarmers, agrees and adds: "Pavo has grown into one of the growth engines of our company in recent years." 

Read more 2m