Strategic Partnership between Hartog and Pavo in the German Equine Market

Hartog, a leading brand in fibre-rich horse feeds, and Pavo, an established name in the same sector, have entered into a strategic partnership in the German and Austrian markets from 1 August 2024.

The aim of the partnership is to provide an even better service to the customers of both brands in these sales markets by offering a wider variety of high-quality horse feed products. More specifically, this means that, from now on, Pavo’s sales team will include Hartog’s products in its sales activities in Germany and Austria. From August 13, 2024, Hartog's feed can be ordered and delivered via Pavo.

The partnership between Hartog and Pavo will focus exclusively on horse feed and does not include the private label and agricultural products of the two companies. Both Hartog and Pavo will retain their own brand identity and product ranges. All opportunities that arise through the joint operation will be utilised in order to give customers the best service possible.  

The companies consider this strategic partnership to be an important step in their growth and development within the equine industry.

About Hartog:

With more than 70 years industry experience, Hartog is a specialist in fibre-rich feed for horses. Hartog has built up a strong reputation for providing every horse, regardless of its stage of life or required performance, with roughage-based nutrition.

About Pavo:

Pavo is a highly respected name in the market and is known for its scientifically underpinned products and commitment to equine welfare. Pavo offers a wide range of feed solutions and advice that meet the specific needs of horses at various stages of life and in different disciplines.