Pavo and Barenbrug join forces: “Where expertise comes to life”

Pavo and Barenbrug are joining forces to support horse owners in optimizing pasture management. By combining high-quality grass seed mixtures with expert knowledge of equine nutrition, both market leaders are laying the foundation for strong, healthy and safe horse pastures.

A key element of this collaboration is the development and positioning of the grass seed mixture Pavo GrassSeed. Developed by Barenbrug and Pavo according to the highest quality standards for horses: low in sugar, high in fibre and resilient under intensive grazing.

For horse owners, this means a complete and practical approach to pasture management, where grass selection, nutrition and advice are aligned — making it easier to make the right choices and ensure a healthy foundation for their horses. Through a dedicated platform on Pavo.nl, Barenbrug and Pavo also provide additional practical advice on pasture management.

With this collaboration, Pavo further strengthens its position as a total supplier of horse feed, supplements, roughage and pasture management solutions. With over 120 years of experience in developing grasses for forage and recreational use, Barenbrug brings its expertise and high-quality mixtures closer to horse owners.

Aart Freriks, Managing Director of Pavo:
“A healthy pasture is the foundation. Together with Barenbrug, we ensure that this foundation is truly right and take it to the next level. By combining our expertise, we help it quite literally come to life.”

Jan Haalboom, Commercial Director of Barenbrug Holland:
“A horse pasture requires a specific approach. By combining our quality and knowledge with Pavo’s nutritional expertise, we turn every pasture into a safe and sustainable source of roughage.”