Only the packaging. The products themselves are exactly the same. What’s new is a fresher, clearer design that helps you find your product faster and recognize it at a glance.
Discover our new packaging design
One look, one range
Instant recognition
Each product group now has its own unique color and recognizable horse image. The new design makes it easy to navigate our range. The clear design helps you identify each category at a glance and quickly find the product you’re looking for.
Clear icons
Highlight key benefits at a glance
Our new icons make choosing easy. Looking for grain-free nutrition, extra energy or high in protein? You can also easily see if you can feed it dry or soaked.
Our icons make it easy to spot the right product in the range.
Bottom line?
Renewed, but trusted
The updated packaging has a fresh look but retains the elements you’re already familiar with. The color at the bottom remains the same, making it easy to recognize your product.
